This book was created by the Division of Communications and Marketing to ensure that anyone who communicates on behalf of Augusta University can create consistent, memorable work that accurately portrays the essence of our brand and identity.
It should not be viewed as a set of limitations, but rather as an inspirational starting point to expressing our story.
These guidelines will be revised as the entire university system expands and matures.
Using the Guidelines
This is your guide to the Augusta University brand. Consistency in execution is critical to reinforcing our identity. The following pages will provide you with the guidelines and tools to properly implement the Augusta University brand identity system on a university, health system, sub-brand and athletic/spirit level.
Within this document, you will find the proper guidelines for representing institutions and colleges within the university, notes on tone for written communications and options for addressing the many audiences of Augusta University.
Policy requires that anyone creating communications for the university follows these guidelines.