Spirit Marks

What is a Spirit Mark?

Not only does Augusta University have high academic and clinical standards, we’ve set the bar pretty high athletically. Our spirit marks are built to engage the Jaguar Nation and represent our fierce competitive spirit on the field, court and course. We envision an Augusta unified by its obsession with our teams and university, where everyone flies the banner and repeats the cheer of “Go Jags!”

‘A’ is for Action

The victory A is the primary spirit mark for Augusta University. Its usage can cross over from community related spirit communications to athletics.

Background Colors

Special attention should be paid when vertically centering the Victory A. Because of it’s unique design, the mathematical center does not align with the visual center. Therefore, the Victory A should always be aligned with the vertical visual center (shown below).

All Victory A logo files have been built with a white stroke or border around the mark for application on various backgrounds.
victorya2

AugustaUniversity_VictoryA_rgb_registered

Registration Mark

When used on products/apparel or by external parties, the Victory A should carry the “®” registered trademark designation. Follow the guidelines below on how to apply the registered trademark to the Victory A.

Always keep in mind the production and size when applying the “®” to the Victory A. Always use designer discretion when determining proportions.

If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.

Our Mascot

Augustus the jaguar is the official mascot of Augusta University. Our university was the first to incorporate a jaguar as its mascot.

Registration Mark

When used on products/apparel or by external parties, the Augustus logo should carry the “®” registered trademark designation. Follow the guidelines below on how to apply the registered trademark to the mascot.

Always keep in mind the production and size when applying the “®” to the Augustus logo. Always use designer discretion when determining proportions.

If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.

Using Color

The Augustus logo comes in 2 and 1 color versions. Please use the appropriate logo when applying the mark to various materials and backgrounds.

STROKE VS. NO STROKE
When placing the logo on a light colored background, it may not need the white stroke or border as seen below.

Primary Use

The wordmark is used on spirit-related communications to promote the university in a variety of applications.

CUSTOM TYPE
This is not a font. Each letter has been drawn custom to our university. Do not request this font to be used for
any other word.

Primary Use

Athletic badges are to be used in limited instances for the university.

If your department would like to use an athletic badge, please contact the Division of Communications and Marketing.

secondaryspiritmarks

Secondary Spirit Wordmarks

These wordmarks are used on spirit-related communications to promote the university in a variety of applications.

CUSTOM TYPE
This is not a font. Each letter has been drawn custom to our university. Do not request this font to be used for any other word.

These spirit marks are not currently available for download. If you have a question or specific need regarding the spirit marks, please contact the Division of Communications and Marketing.