The Division of Communications and Marketing put together a team of internal and external branding experts to help tell the visual story of Augusta University. Our communication strategy and design guidelines were founded upon thousands of brand survey responses.
In person meetings with key groups representing the university, from student to staff leadership, were paramount in shaping the brand. A wide variety of logos, marks and systems were created. Options were culled. The most appropriate designs were adjusted, refined and ultimately approved by our president, Dr. Brooks Keel.
Brand Development Background
This book is the result of a strategic process that began with a broad understanding of the university’s communication challenges and opportunities.