Message from the President

As president of Augusta University, it’s my privilege to introduce our new brand identity — one that evokes pride and passion, and one that will sustain our great organization for centuries to come. I am tremendously grateful to the literally thousands of you who shared your thoughts and opinions about our new brand.

Our new brand captures the essence of our institution, evokes both our storied past and boundless future, and unifies our distinctive parts into a seamless whole. Together, under a single identity, we are positioned to discover and deliver the answers to the most pressing health, education and economic challenges of our time.

These are exciting times, and our new brand is something to celebrate. Thank you for your continued support of our great university. Go Jags!

Brooks Keel
President & CEO, Augusta University

Becoming a Part of the Story

A great brand is the sum of many parts.

A big component of any brand's strength is derived from those who iterate it, who help tell its story and maintain its consistency. This document was created to give you the tools to speak for the university to its many audiences, from alumni and staff to potential students and the community at large. It's an opportunity to become part of Augusta University's story.