A big component of any brand’s strength is derived from those who iterate it, who help tell its story and maintain its consistency. This document was created to give you the tools to speak for the university to its many audiences, from alumni and staff to potential students and the community at large. It’s an opportunity to become part of Augusta University’s story.
This is your guide to the Augusta University brand. Consistency in execution is critical to reinforcing our identity. It should not be viewed as a set of limitations, but rather as an inspirational starting point to expressing our story. These guidelines will be revised as the entire university system expands and matures.
Our Process
Communications and Marketing put together a team of internal and external branding experts to help tell the visual story of Augusta University. Our communication strategy and design guidelines were founded upon thousands of brand survey responses. In person meetings with key groups representing the university, from student to staff leadership, were paramount in shaping the brand. A wide variety of logos, marks and systems were created.