The current campaign, Life-Changing, Life-Saving Education, launched in January 2026. The themes and strategies are intended to help AU communicators bring sustained and systematic emphasis to key planks in the university’s messaging platforms and to help navigate tonal shifts for a variety of audiences and occasions.
There are three core themes for Augusta University, which should anchor all communications efforts across every college and unit: Purpose, Community, Value.
The university’s primary tagline is: Life-Changing, Life-Saving Education
Additional details are available in the Campaign Messaging and Framework Toolkit.