The brand anthem is a long form piece that unpacks the central concept of the life-changing, life-saving education brand, helping those who read it to immediately understand Augusta University’s unique differentiating features, as well as their own potential place within AU.
UNIVERSITY BRAND ANTHEM
There are countless ways to change or save a life. So many different dreams of making things a little easier for the people around us, or making things a little better in the world around us. We would know. Because every year, thousands of life-changers and life-savers come here, to Augusta University. Following the will to help and the call to heal, the need to give back, and the drive to do more. To learn with special urgency among serious people immersed in important work, from professors and with peers who believe in their potential and celebrate their possibilities. And from here, they’ll go on to research cancer treatments or revolutionize memory care, to build businesses and energize education, to make art more accessible or data more secure. In emergency rooms and operating rooms. In boardrooms and classrooms. And in ways that reverberate throughout this region, across the country, and even around the globe.
ELEVATOR PITCHES
The following elevator speech scripts are intended to help university ambassadors talk to external audiences, offering what opportunities students find here, how it feels to be immersed in our unique learning community, and why an AU education offers remarkable value. They can be excerpted and adapted as occasions or conversations allow.
Institutional/Formal Version
PURPOSE
There are countless ways to change and save a life. We know this because every year thousands of life-changers and life-savers come to Augusta University with their own unique talents, passions, and plans. From here, they will go on to extend lives as healthcare practitioners and medical researchers; to enrich lives as educators or business leaders; to preserve lives as historians or document them as journalists; and to safeguard lives as social workers or cybersecurity experts.
COMMUNITY
Our thriving, vibrant research university encompasses more than 150 areas of study in eleven colleges and schools. Across them all, we are bound by the shared conviction that our work—whatever it may be—can better the world and serve the people living in it.
We also believe that teaching, learning, researching, and growing on a college campus is simply different when it is done in a community of bridge-builders, difference-makers, dream-chasers, life-changers, and life-savers, where professors take the potential of each student seriously and students are uncommonly driven, devoted, and purposeful.
VALUE
We take pride in our mission to deliver the highest-caliber education affordably and efficiently, so our graduates are poised to see an immediate return on their investments of time, money, and effort. They leave Augusta
Student-Facing/Conversational Version
PURPOSE
At Augusta University, we are searching for the next generation of life-changers and life-savers: those who feel called to become doctors or nurses, researchers or scientists. And also, those who want to inspire lives in a classroom, enrich lives as business leaders, or protect lives through cybersecurity. We offer more than 150 programs across eleven colleges and schools, united by the shared conviction that the world needs us all to step up and make it better, using our own unique talents, passions, tools, and plans.
COMMUNITY
College is different when it happens in an environment like this—where professors take you and your potential seriously and where students are especially driven, dedicated, and purposeful. It’s a transformative community of bridge-builders, dream-chasers, difference-makers, life-changers, and life-savers.
VALUE
And at the end of this remarkable experience, you’ll graduate from a university committed to affordability and efficiency, poised to see an immediate return on all your investments of time, money, and effort. And you’ll be empowered to start building the future you want right away—for yourself, your family, and your community.