A Common Heritage
The tower, which represents the academic pursuits and aspirations of Augusta University, was designed referencing architectural components from around the city, both new and old. It was created to give all entities within the university a common tradition and to embody the spirit and strength they now share. The tower is not only a metaphorical symbol, it will also be a physical one, and its bell will ring for all.
The Augusta University shield is to become synonymous with its name and with excellence.
Logo Components
The university logo has two primary components – the shield and the signature. The shield is a custom illustrated representation of the university tower. Its form within the shield creates an ‘A’ initial. The signature is custom typography designed specifically for this use.
No other university communication should use this typeface or font. Limiting its usage to the logo will give the mark strength.
Primary Usage
It is encouraged to use the stacked version of the university logo. Other versions are only to be used when space is limited.
LOGO ON BACKGROUNDS
When the logo is placed on a background that is lighter than the primary brand blue, use the white fill in the shield to acquire maximum contrast and impact.
LOGO ON DARK BACKGROUNDS
When placing logos on fields of color that are as dark or darker than the primary brand blue, use this version of the mark.
Secondary Usage
It is encouraged to use the stacked version of the university logo. Other versions are only to be used when space is limited.
Size and Clear Space
When the logo appears on its own, it requires a fixed amount of clear space around it. Text, photos or other graphic elements should never encroach on this space. There are no standardized placement guidelines for the logo. Designers should use discretion and follow clear space guidelines.
All variations of the logo’s clear space are determined by the width of the shield.
It is also encouraged to follow these size guidelines when using the logo. If the logo is too small, it loses legibility. When too large, it overwhelms the design and loses graphic integrity.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.
College Logos
College logos carry the university look and feel. The type treatments are treated as artwork and follow the same clear space rules as the logo. Additional marks or colors are not permitted.
Logo Elements
Each college logo consists of the university shield, signature, college name and program or department when necessary. The line under the college name creates a sense of balance in the mark and must be the width of the word “Augusta” in the signature.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.
College Abbreviations
College abbreviations carry the university look and feel. The type treatments are treated as artwork and follow the same clear space rules as the logo. Additional marks or colors are not permitted.
Logo Usage
These logo versions have usage limited to special applications including signage and merchandise.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters please contact the Division of Communications and Marketing.
Division Lockups
Divisional lockups carry the university look and feel. The type treatments are treated as artwork and follow the same clear space rules as the logo. Additional marks or colors are not permitted.
Logo Elements
Each divisional mark consists of the university shield, signature, division name and sub-divisional department. The line under the division name creates a sense of balance in the mark and must be the width of the word “Augusta” in the signature.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.
Academic Divisions
These are examples of academic divisions within Augusta University. All divisions have sub-divisional categories. If a department or office does not have subgroups, it does not qualify as a division.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.
Office Lockups
Office lockups carry the university look and feel. The type treatments are treated as artwork and follow the same clear space rules as the logo. Additional marks or colors are not permitted.
Logo Elements
Each office or department mark consists of the niversity shield, signature and office or department name. There is no line under the office or department name to signify that sub-departments do not exist.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of Communications and Marketing.
Logo Usage
When reversing the logo on a background color darker than Augusta blue, use the lockup treatment on the far left. For all mid-tones, use the logo treatment from the Augusta grey illustration.
If you have a question or specific need regarding size, color, usage or application of the logo that falls outside of these parameters, please contact the Division of
Communications and Marketing.
University Seal
The Augusta University seal is the most formal graphic representation of the institution. The mark is rich with symbolism from the history of the consolidated university entities.
The university seal is reserved for Presidential and Provost communication. Any requests for use of the university seal should be sent to the Division of Communications and Marketing and DCM will coordinate approval through the Provosts Office.