Our Strategy

Our university logo takes a monolithic approach to our academic and clinical audiences, with the flexibility to be used across all schools, institutions and departments. Individuals will begin to associate the one mark with all mission areas including research, academic, and clinical. This allows us to capitalize on the vastness of our organization, so people begin to recognize Augusta University as a true positive force of excellence in the state and beyond.

We provide excellence in teaching, discovery, and clinical service. We are strongest together. We are Jaguar Nation.

Our Vision

To be a top-tier university that is a destination of choice for education, health care, discovery, creativity and innovation.

Our Mission

To provide leadership and excellence in teaching, discovery, clinical care and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

Our Tone

These are our key university tone words. They are to be considered when creating university communications. As a brand communicator, it's important that your copy, design, layout and composition fit the characteristics of these words so that our message and look remain consistent with the brand tone.

These words were chosen by our university community. In preliminary brand surveys, students, faculty and staff on the health system and academic sides selected these tone words from a variety of choices across a wide spectrum of adjectives to describe Augusta University.











Our Process

The Division of Communications and Marketing put together a team of internal and external branding experts to help tell the visual story of Augusta University. Our communication strategy and design guidelines were founded upon thousands of brand survey responses.

In person meetings with key groups representing the university, from student to staff leadership, were paramount in shaping the brand. A wide variety of logos, marks and systems were created. Options were culled. The most appropriate designs were adjusted, refined and ultimately approved by our president, Dr. Brooks Keel.

Brand Development Background

This book is the result of a strategic process that began with a broad understanding of the university's communication challenges and opportunities.