Generative Artificial Intelligence (AI) tools are transforming the way communications and marketing professionals create and manage content. While these technologies can increase productivity and streamline workflows, they also require thoughtful oversight to ensure ethical use, accuracy, and alignment with university brand standards.
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This guide below provides best practices for the responsible use of AI in communications and marketing.
Main Takeaways
- Individuals are directly responsible for the accuracy, ethical integrity, and brand compliance of all content they create and publish, regardless of the tools used.
- Lead communicators provide oversight and ensure alignment with university standards.
- AI content must be carefully reviewed, approved, edited, and overseen by a human author/editor.
- Uphold accuracy, ethics, and brand alignment in all content. Don’t alter official logos.
- When in Doubt, Reach Out to Communications & Marketing for guidance before sharing with your audiences.
Acceptable Uses of Generative AI
Written Content
Generative AI may be used to assist with:
- Drafting blog posts, social media copy, email campaigns, advertising content, or refining website copy.
- Developing marketing plans, campaign concepts, and creative briefs.
- Creating first drafts of video, podcast, and other multimedia scripts.
- Writing YouTube titles, descriptions, and metadata.
- Generating transcripts for audio and video content, provided they are reviewed for accuracy.
Visual & Multimedia Content
- Removing distracting or privacy-related elements from photographs without changing the original meaning or context.
- Creating illustrations, icons, graphics, or animations when photography is unavailable or inappropriate. Do not alter or change any official university logos.
- Extending or modifying image backgrounds while preserving the integrity of the original photograph.
- Producing motion graphics that depict objects, environments, concepts, or processes rather than real people.
- Assisting with podcast development, including outlines, scripts, and production planning.
Unacceptable Uses of Generative AI
Examples of prohibited uses include:
- Creating marketing materials, artwork, or other imagery that misuses or distorts Augusta University logos.
- Replicating or imitating an individual’s likeness, voice, or identity without their explicit written consent.
- Creating AI-generated headshots, portraits, or other realistic images intended to represent actual people.
- Publishing AI-generated images of fictional people without clearly disclosing that the images were created using AI.
- Altering photographs or videos in ways that change the original meaning, context, or intent of the content.
- Presenting AI-generated content as factual without appropriate human verification.