The Brand Governance Committee supports matters related to promoting, protecting and ensuring creative consistency across visual and written representations of the Augusta University brand. The committee serves to maintain current brand guidelines, editorial standards, and policies related to Communications & Marketing and identify and remedy issues that arise around misuse of the brand.
- Review the full Brand Governance Committee Charter
- Review the brand website augusta.edu
Under the support and guidance from Augusta University senior leadership and with established policies, administrative authority and responsibility for marketing and communications, including brand management, are among the activities delegated to the Brand Governance Committee.
The Brand Governance Committee is the administrative unit that is tasked with the management and protection of the university’s brand as well as its federally registered and established by-use trademarks. The committee governs brand integrity and consistency among all stakeholders through its established standards for the university brand and its related policies.
Policies related to Communications & Marketing:
- Advertising Policy
- Communication and Marketing Policy
- Social Media Policy
- Trademark and Licensed Merchandise and Apparel Policy
Violations
Per the Clarification of the Brand Governance Committee Charter, if a brand violation is identified for a marketing or communication instance, the unit in violation will be required to work with the department of Communications and Marketing to determine the corrective action required, which may include redesign of print and/or electronic materials to be brand-compliant.
Any brand violation can be brought to the President’s Executive Cabinet for review, guidance, and action.