FAQs

Educause has certified our new domain name as augusta.edu. The implementation of the new domain augusta.edu has already taken place. Though Augusta University’s domain name has changed, gru.edu will re-direct to augusta.edu for the foreseeable future.

As of April 4^th, outgoing email will change to appear as jsmith@augusta.edu. Until that time, you can still send emails to recipients using @augusta.edu. This is important to keep in mind as you print materials with email addresses. Go ahead and use @augusta.edu

Be on the lookout for IT emails that will share updates about the transition and name change.

The badging team is working to ensure we have a smooth rebadging process implemented. The scope of work is being defined and timelines are being outlined. Rebadging will be handled on a department by department basis due to credentialing and access criteria. Please lookout for more information via jagwire.augusta.edu.

The legal name change will not have any material impact on our current contracts and agreements for the university or health system. All current contracts and agreements, of all types and description, remain in full force and effect and are not in any way impaired as a result of the name change.

For the university, all contracts, agreements and other legal documents should use the following name to describe our legal entity: “Board of Regents of the University System of Georgia on Behalf of Augusta University”. For the health system, the legal name change will occur in the spring for AU Medical Center, AU Medical Associates, and AU Health System.

Learn more by visiting augusta.edu/brand and https://brand.augusta.edu/our-strategy/

Visit https://gru.app.box.com/brandguidelines to download the latest version of the Brand Guidelines.

Work with the Jagstores on either the Health Sciences or Summerville campuses or visit https://brand.augusta.edu/trademark-licensed-vendor-list/ for a list of approved vendors who already have logo assets to work with.

Visit https://brand.augusta.edu/logos/ and scroll to the bottom of the page to select the file type and download the primary mark. Other versions of the logo are only available via marketing@gru.edu.

Visit https://brand.augusta.edu/signature/ and fill out the signature generator form. Copy the output and paste into your Outlook signature. Do not use logos in your signature as this causes email size to become unnecessarily large.

Visit https://brand.augusta.edu/ and click the ‘Assets’ dropdown for multiple options including backgrounds, flyer templates, etc.

If you manage a social media account on behalf of any Augusta University office, department, college, program, etc., please contact Clarissa Chavez, marketing coordinator, at cchavez1@gru.edu for guidance on how to handle this transition. She will be able to provide account update support, the proper visual identifiers, and direct information on how to move forward so that accounts can be updated smoothly and consistently.

Before any updates are made, we would like to encourage you to take this opportunity to evaluate the performance of your social media accounts. We would like the social media presence of Augusta University to be strongly identifiable and cohesive. Please take this time and consider if a page needs to be transitioned into a group, if pages can be consolidated, or if they have been inactive and should be deleted.

No. We will remain the Jaguars, and our colors will be blue and gray. We encourage our community to continue to use Jaguar logos and spirit marks during the transition. Go Jags!

Our Brand Strategy: Our organization’s logo takes a monolithic approach to our academic and clinical audiences, with the flexibility to be used across all schools, institutions and departments. Individuals will begin to associate the one mark with all mission areas including research, academic, and clinical. This allows us to capitalize on the vastness of our organization, so people begin to recognize Augusta University as a true positive force of excellence in the state and beyond. We provide excellence in teaching, discovery, and clinical service. We are strongest together. We are Jaguar Nation.

The primary logo can be downloaded by visiting https://brand.augusta.edu/logos and scrolling to the bottom of the page.

Learn more about our strategy, our visual identity, view videos, download guidelines and templates, and so much more at https://brand.augusta.edu/.

NO LOGOS should be used on forms. Simply make reference to the legal names via plain text i.e. AU Medical Center, AU Medical Associates, or AU Health

Augusta University’s health system or the health system at Augusta University—Refers to the combination of all cooperating health care organizations and locations including the Medical Center, Children’s Hospital of Georgia at Augusta University, Georgia Cancer Center at Augusta University, and Medical Associates. Second and subsequent references when referring to the entire health system are “Augusta University.” Informal references such as “the health system” are acceptable. When spoken and written, we advise spelling out ‘Augusta University’ so people understand who we are. Note that ‘AU Health’ and ‘Augusta University Health’ are not two separate brands. ‘AU Health’ is our legal name.

Brand references may be used at the discretion of the Division of Communications and Marketing such as “Augusta Health” as represented in the url augustahealth.org or health system logo usage on signage.

Health care practices are named as follows: Augusta University Breast Health Center, Augusta University Orthopaedics, Augusta University Sports Medicine, Augusta University Medical Clinic at West Wheeler and Augusta University Medical Clinic at Lake Oconee. Second and subsequent references: Breast Health Center, Orthopaedics, Sports Medicine, West Wheeler, Lake Oconee, respectively.

“AU” stands for “Augusta University,” so verbal references to Augusta University are appropriate. Ensure legal documentation represents our legal entities: AU Medical Center or AU Medical Associates.

Under our new brand, we are all Augusta University. Our brand takes a monolithic approach to our academic and clinical audiences. Individuals will begin to associate the one mark with all mission areas including research, academic, and clinical. This allows us to capitalize on the vastness of our organization, so people begin to recognize Augusta University as a true positive force of excellence in the state and beyond. We provide excellence in teaching, discovery, and clinical service. We are strongest together. We are Jaguar Nation.

With that said, ensure that proper use of the legal name is used where appropriate on business forms, legal documents, etc.

Legal filed the DBAs for the following entities: AU Health, AU Medical Center and AU Medical Associates. “AU” stands for “Augusta University”. Note that a legal name is different from a brand. Brands bring familiarity to an organization, and we want people to understand that as the area’s academic medical center, our university affiliation brings unmatched advantages to our patients. When people think of our brand, we want them to associate excellence in service, technology, and care. Branded pieces should start with the marketing department and use the appropriate logo. The legal name should be used where appropriate on business forms, legal documents, etc. with NO LOGOS.

Yes, please work with your administrator or submit a marketing request here and a marketing strategist will be in touch to assist with your marks:
http://www.augusta.edu/dcm/request/

Please submit a marketing request here and a marketing strategist will be in touch to assist with your project: http://www.augusta.edu/dcm/request/

No. NO VISUAL IDENTITY/LOGOS should be used on forms. Simply make reference to Medical Associates via plain text.

You are a part of Augusta University. Please work with your administrator or submit a marketing request here: http://www.augusta.edu/dcm/request/

Yes, please use the new legal names AU Health, AU Medical Center, or AU Medical Associates via text and not via a logo.

Please submit a marketing request with your question here: http://www.augusta.edu/dcm/request/

Our Brand Strategy: Our organization’s logo takes a monolithic approach to our academic and clinical audiences, with the flexibility to be used across all schools, institutions and departments. Individuals will begin to associate the one mark with all mission areas including research, academic, and clinical. This allows us to capitalize on the vastness of our organization, so people begin to recognize Augusta University as a true positive force of excellence in the state and beyond. We provide excellence in teaching, discovery, and clinical service. We are strongest together. We are Jaguar Nation.

This affords the flexibility for our primary Augusta University logo to be used across the health institutions and departments. The primary logo can be downloaded by visiting https://brand.augusta.edu/logos and scrolling to the bottom of the page.

Learn more about our strategy, our visual identity, view videos, download guidelines and templates, and so much more at https://brand.augusta.edu/.

Augusta University’s health system or the health system at Augusta University—Refers to the combination of all cooperating health care organizations and locations including the Medical Center, Children’s Hospital of Georgia and Medical Associates. Second and subsequent references when referring to the entire health system are “Augusta University.” Informal references such as “the health system” are acceptable. When spoken and written, we advise spelling out ‘Augusta University’ so people understand who we are. Note that ‘AU Health’ and ‘Augusta University Health’ are not two separate brands. They are one. ‘AU Health’ is simply our legal name.

The below is taken straight from our guidelines. View more at https://gru.app.box.com/v/brandguidelines

• Brand references may be used at the discretion of the Division of Communications and Marketing such as “Augusta Health” as represented in the url augustahealth.org or health system logo usage on signage.
• Health care practices are named as follows: Augusta University Breast Health Center, Augusta University Orthopaedics, Augusta University Sports Medicine, Augusta University Medical Clinic at West Wheeler and Augusta University Medical Clinic at Lake Oconee. Second and subsequent references: Breast Health Center, Orthopaedics, Sports Medicine, West Wheeler, Lake Oconee, respectively.
• Augusta University Medical Center—Spell out entire name on first reference. On second and subsequent references, informal references such as “the medical center” are preferred.
• Augusta University Medical Associates—Spell out entire name on first reference. On second and subsequent references, informal references such as Medical Associates are preferred.

No, you are not wrong. “AU” stands for “Augusta University,” so references to Augusta University are appropriate.

YES! We are all Augusta University. Our brand takes a monolithic approach to our academic and clinical audiences. Individuals will begin to associate the one mark with all mission areas including research, academic, and clinical. This allows us to capitalize on the vastness of our organization, so people begin to recognize Augusta University as a true positive force of excellence in the state and beyond. We provide excellence in teaching, discovery, and clinical service. We are strongest together. We are Jaguar Nation.

a. Legal filed the DBAs for the following entities: AU Health, AU Medical Center and AU Medical Associates. “AU” stands for “Augusta University,” so references to Augusta University are appropriate. Note that a legal name is different from a brand. If you have questions about editorial references to our health system entities, please download the brand guidelines here: https://gru.app.box.com/v/brandguidelines.

Yes, please work with your administrator or submit a marketing request here and a marketing strategist will be in touch to assist with your marks: http://www.augusta.edu/dcm/request/

Please submit a marketing request here and a marketing strategist will be in touch to assist with your project: http://www.augusta.edu/dcm/request/

Visual identity branding (logos) is not required on forms. Simply make reference to Augusta University Medical Center via plain text.

No. Visual identity branding is not required on forms. Simply make reference to Augusta University Medical Associates via plain text.

You are a part of Augusta University. A brand workshop was conducted at your clinic in March. Please work with your administrator, Connie Rhodes with specific marketing questions. Your signs will be updated in coordination with the rest of the health system by end of 2016. You should work to update all interior signage, business cards, forms, etc. If you need assistance with this, please reach out to Connie or submit a marketing request here: http://www.augusta.edu/dcm/request/

Yes, please use the new legal names AU Health, AU Medical Center, or AU Medical Associates via text and not via a logo.

Please submit a marketing request with your question here: http://www.augusta.edu/dcm/request/

The official diploma for the graduates for Fall 2015 forward will reflect the name Augusta University. Graduates may also request one commemorative diploma reflecting the name of the university when they initially matriculated (Medical College of Georgia, Georgia Health Sciences University, Augusta State University, or Georgia Regents University), providing they have remained continuously enrolled*. The availability date for the Augusta University diploma and the commemorative diplomas will be announced at a later time.

*Continuous enrollment is defined as not having transferred to another University and transferred back to Augusta University or that the student has not had a break in enrollment of three consecutive semesters or more.*

More information on graduation »

Augusta University.
After fielding numerous inquiries from our competitors and conferring with the NCAA, we concluded that allowing our teams to be recognized under the banner of our new name will more quickly alleviate any confusion and promote valuable team recognition in conference, regional or national exposure. We will use our current uniforms, stationary, business cards, signage, etc., — GRU, Georgia Regents University or Georgia Regents University Augusta — until we can transition in a fiscally responsible way to using the new name.

No. The Board of Regents made clear they are excited about the future of our successfully consolidated institution, and they hope this change will spark even greater success. The steadfast support from our Governor, the University System of Georgia and the BOR during and since consolidation makes clear their understanding of the tremendous value of this institution to our community, region, state and nation. We will continue to pursue the goals President Keel was hired to pursue as he has articulated since his appointment: an outstanding undergraduate campus, a top-50 medical school, significant contribution to the future of cybersecurity and growth in areas that will benefit Georgians.

While we will be very sensitive to confusion that may arise and will proactively work to address it, students are drawn to the programs we offer and the learning experiences and facilities we can provide. For example, the new residence hall opening in the fall is already in high demand and generating a lot of excitement.

This year’s Freshman Index was the highest in our history, and we expect the name change will help raise our profile among students in our region and state. Each of us can become part of the solution by helping potential students understand that while the name has changed, the outstanding opportunities we offer have not.

That is one of the questions leaders will address. With previous name changes, students have been given the option to select a commemorative diploma in addition to their actual diploma. We expect to be able to do the same with this name change.

Dr. Keel and his administration understand that the enhancement of our reputation is a critical issue, and that questions and confusion, particularly from individuals outside Augusta, will need to be addressed. Whether we are called GRU or Augusta University, it is the stories about the great students we attract, the discoveries our researchers make, the exceptional teaching of our faculty, the compassionate healing done by our health care professionals and the service we provide to this great community that are at the heart of our story.